Running virtual events for lead generation is nothing new for my clients and many other coaches and consultants. With each event every word, connection, and engagement matters. You’ve mastered the art of hosting, be it a Workshop, Ask Me Anything, Networking, Roundtable, Masterclass, or Live Challenge—the buzz is real, your list is growing, and your loyal tribe keeps coming back for more.
It’s time to turn your meticulously crafted gatherings into a strategic powerhouse.
Take a sneek peak at a recreation of the Virtual Event: Lead Insights Dashboard!
Now, the million-dollar question: What do you do next?
Beyond the event, beyond the applause, lies the real game-changer: understanding your leads. Are you playing the waiting game, fingers crossed for follow-ups? Or, are you ready to seize control and guide your audience with purpose?
The Goal: Transforming Passivity into Proactivity
Let’s not settle for merely collecting post-event data. Instead, envision crafting a dynamic sales strategy fueled by insights—a strategy that doesn’t just communicate but deeply resonates.
Picture a dashboard teeming with your event data history—a roadmap that guides you to understand precisely where your leads stand in their business journey.
This isn’t just about sending generic follow-ups; it’s about tailoring your communication to meet your leads at their awareness level, ensuring that every moment you invest is a strategic move forward.
But why is this level of personalization so crucial? It’s not just a ‘nice to have’; it’s a business imperative. According to the Evergage annual report, personalization has led to a measurable lift in business results for 88% of surveyed marketers, with 53% reporting a lift greater than 10%, and 10% reporting a lift greater than 30%.
Additionally, it has resulted in increased conversion rates (63%), improved overall customer experience (61%), and heightened visitor engagement (57%).
“personalization has led to a measurable lift in business results for 88% of surveyed marketers”
– Evergage Annual Report
This isn’t a phenomenon exclusive to platforms alone; it extends to content, engagement, events, and follow-ups. The challenge lies in actively leveraging your event analytics, transforming missed opportunities into personalized connections that propel relationships forward.
The Process: Identify. Simplify. Amplify.
Consider one client’s journey, where a monthly virtual event was more than just a gathering—it was an opportunity. By embracing my 3-step system—Identify, Simplify, Amplify—we gave new life to a previously passive list.
Identify: Unveiling the Unknown
A brief call laid out the frustrations and uncertainties. Are the right people attending? How many were first-timers? What’s the most effective follow-up strategy? Realistic goals were set, acknowledging that the existing process wasn’t flawed but underutilized.
Simplify: Streamlining the Process
Using a familiar program and creating a basic template, we slashed the monthly dashboard creation time to a mere 5 minutes. But the question of attendees’ business journey remained. A simple addition to the registration form provided the missing link, saving time and ensuring data accuracy.
Amplify: The Power of Informed Action
With the final dashboard, our client now effortlessly:
- Customizes content based on attendee demographics.
- Proactively adjusts marketing strategies based on trends.
- Identifies and personalizes follow-ups for qualified leads.
- Avoids wasted time on leads not aligned with her offers.
- Creates targeted content for different phases of her leads’ businesses.
The Outcome: From Passive to Proactive
The once passive lead generation tool now forms strategic, qualified connections. No more feeling like she’s sitting on her hands after events and waiting for leads to knock on her virtual doorstep. Preparation time is slashed, productivity soars, and our client feels more confident in filling her pipeline for 2024.
In Conclusion: Unleash Your Data’s Full Potential
Our client isn’t alone in underutilizing business data. Avoiding or procrastinating prevents you from unlocking key insights. It’s time to track attendance patterns, monitor engagement, run effective lead generation, understand audience demographics, evaluate content performance, identify and prevent technical glitches, improve customer experience, and much more!
It’s time to get real with your data, elevate your lead game, and transform your events into turbocharged growth engines. Your data isn’t just information; it’s the key to unlocking your business’s full potential in the ever-evolving landscape of online engagement. Onward to success! 🚀✨
