M+M
Mindset

Small Numbers + Consistency = BIG Impact

woman having coffee while using laptop
I’m Cass.
Helping online creatives run data-driven businesses so they can live a life by design — bringing their vision board to life. 

Life's too short to play small!

Overnight success or consistent small gains? Which would you choose?

It’s easy to visualize the extra dollars hitting our bank account, inbox overflowing with qualified leads, and email subscriber count climbing higher than Mount Everest.

We don’t often visualize our expenses ballooning to upgrade your tech, or rushing to grow your team to handle the overwhelming volume of inquiries and communication because the systems you had in place weren’t designed to support your new level of “overnight success”.

What you’ve always dreamed of is now the very thing that is keeping you up at night!

Wondering how your once manageable business has pulled you out of the CEO role and back to wearing multiple hats, putting out fires, and stressing over the day-to-day details that have NOTHING to do with helping your clients succeed.

Not all growth is created equal. Not all growth has to end in a cycle of Burnout. 

Sustainable growth is possible. Consistent small 1-3% gains in the key areas of your business that are directly related to your goals can have a BIG impact.

Don’t believe me? Then believe Beyonce. . . 

The BBC recently reported that the frenzy caused by the Beyhive (her most loyal fans) in Stockholm created a ripple effect that threw even the most seasoned economists off their game. 

The rise in prices for hotels, restaurants, parking, and transportation for concertgoers increased the inflation rate of Sweeden by .3%.

Less than 1% may seem small. However, ONE PERSON affecting the national inflation for an entire NATION is a big deal. 

It’s time we recognize that these small numbers can also have a big impact on YOUR bottom line. 

Let’s break it down

What if you had a high-ticket offer of $5,000 and an email list of 500 people? If we only focused on ONE thing, increasing the number of QUALITY CONTACTS  consistently by 3% each month, that’s only 15 people in month one. But by month 12 your list has increased by nearly 43%.

Since the average email sales conversion rate is 1-2%. In 1 year that same launch for a $5k offer would net an extra 20,000 by focusing on improving just 1 metric consistently by 3%.

WITHOUT burnout

WITHOUT overwhelm

WITHOUT mental exhaustion

You’ll have the ability for predictable, stable, and yes SUSTAINABLE growth. 

You and your team can easily adjust your business systems to accommodate steady increases without strain.

When your focus is on the:

✔️  RIGHT areas for your business 

✔️  KEY action steps

✔️  Producing QUALITY results

Can things improve by more than 1-3%? Of course!

But if you want to grow your business and not sacrifice your sanity in the process, having a sustainable growth plan that focuses on small consistent gains allows you and your team the freedom to grow your business at YOUR pace to reach YOUR goals.

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